Out of all marketing strategies, search engine marketing provides the best outcome in a short turnaround. You get instant leads, sales, and clicks instead of waiting for months as we do in SEO. Thereby, success in Google Ads is not difficult to measure. If you are willing to spend your hard-earned money, you must be able to measure the results.

Honestly, it is almost impossible to create an effective Google Ads campaign in the first go. Even expert search engine marketers analyze the results and track data for the first few weeks to optimize ads for the better good.

As this article talks about the importance of ads tracking, let’s get straight to the point.

Importance of Google Ads Tracking

As discussed earlier, a successful Google Ads campaign is the foundation of weeks of tracking. Though tracking your campaign data cannot help you increase sales directly but it will help you optimize the ad per user behavior. In this way, you will be able to determine which keywords are generating more leads, traffic, and most of all sales. Google Ads itself is an efficient tool to track user’s behaviors, set your budget, analyze search terms, and find out your audience’s likes, dislikes, and taste. This will help you employ a custom-defined search engine marketing campaign to generate more sales.

Why Conversion Tracking on Google Ads is Important?

Ok! You have started a marketing campaign and it is generating moderate sales per month. But are you satisfied with the ROI? If you aren’t analyzing the conversion tracking of your campaign, there are greater chances that your ROI is just 200-300%. What if only half of your selected keywords are
generating leads? This is where Google Ads tracking tool comes in handy.
After tracking the most searched terms, clicks, location, and the cost of each keyword, you’ll be able to define better keywords, bids, and improve your ROI. Therefore, tracking in Google Ads isn’t just a time waster but the best way to skyrocket your revenue. When tracking in Google Ads make sure to enable call tracking in Google Ads to determine if your targeted audience is reacting to the phone number given below the search engine ad.

Final Verdict

Overall, conversion tracking is important for any SEM campaign irrespective of the business type, location, and revenue spent on the ads. And if you have been ignoring tracking in Google Ads, you are leaving a huge load of money on the table.

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